Welcome to My Champions Club, our innovative rewards club, where you earn Champions Club Points by scanning printed QR codes on all HYGAIN┬« and MITAVITE┬« products. 

Watch how easy it is to start earning points


My Champions Club FAQs

Get started by scanning a QR Code from a Hygain or Mitavite feed bag or supplement.

If you don’t already have an online Hygain or Mitavite account, then you will be prompted to create one, based on the details you submit when you scan your first QR code on Hygain/Mitavite feed bags or supplements.

Scanning a QR Code from a Hygain product will prompt you to create a Hygain account, and scanning a Mitavite product will prompt you to create a Mitavite account. Follow through with the prompts to create your account. Once your Hygain and/or Mitavite Online account is established, your subsequent scans will go to your existing account, relevant to the product scanned.

As you scan more QR codes, you accumulate more Champions Club points and will be able to start redeeming your My Champions Club points online through your Hygain Online Account or your Mitavite Online Account. You can view your points by signing into your account and selecting the “My Reward Points” option from the menu.

(Currently the points on Mitavite products are accumulated and redeemed separately from the points on Hygain feed and supplements.)

If you have an existing Hygain Online Account ( and/or Mitavite Online Account ( you will receive My Champions Club points to your online account based on the brand of the product QR code scanned (Hygain/Mitavite), plus the email address used to scan the QR code. The email address must match the email address used to log into your online account.

By logging in to our Hygain or Mitavite website/s and clicking on the account/person icon in the top right-hand corner. Once you are logged in, you can then click on “My Reward Points” to view your points balance.
When placing an online order at or, you can claim/use your points in your Hygain or Mitavite My Champions Club account by:
  • Logging into your account
  • Add items to your shopping cart (This can also be done prior to logging in)
  • Click on My Reward Points from the Account details area (Located at or
  • Select the desired voucher amount that you are eligible for and copy the voucher code. Only one voucher code can be used per order.
  • Return to your order and paste the code into “Discount Code” box and click on Apply. The voucher amount will be deducted from your order total. Complete the order.
Please visit the QR FAQ page
Most Hygain and Mitavite feeds are included in the My Champions Club program, however custom-mix feeds, Smoochies horse treats and selected other products are excluded.
No. Hygain and Mitavite feed bag products can only be purchased through Feed and Produce Stores.
The previous Hygain Rewards program is no longer in operation. Your Hygain Rewards Membership number has no connection to the new My Champions Club program. The manual Redemption Form is no longer in use. The period to send back tokens from the previous Hygain rewards program has expired as of 1st August 2022. If your question is in relation to a different matter regarding the previous Champions Club, please call: (03) 5943 2255 or email
We’re here to help! Please contact us on (03) 5943 2255 or email us at if you have any questions or concerns relating to the new online My Champions Club Program.